Kotaku is reporting that Microsoft has plans to expand its traditional programming content after the success of 1 vs 100
Xbox product management boss Aaron Greenberg said; "1 vs. 100 was an entirely new space for us. In many ways we are pioneering an entirely new category of entertainment and it has been very successful"
"It wasn't that hard for us to convince folks" to advertise on 1 vs. 100, he said. "Now we're looking at not just doing more of that, but how do you think about new types of programming on a network of 23 million people."
"We're all over the board with ideas," Greenberg said. "I think 1 vs. 100 was one of those, we will definitely throughout the year reveal more of the innovative things we are thinking about."
Wheel of Fortune on Xbox LIVE anyone?
As long as the content is good and the advertising isn't intrusive or annoying (Bing and Decide, anyone?) then this could work very well indeed, especially for Microsoft. 23 Million people to potentially advertise to = $$$
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